032c: Nike Free Mercurial Superfly HTM & NikeLab Launch

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—01. Nike Free Mercurial Superfly HTM.

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You may have thought Nike had already done enough with a variety of interesting products and events to generate press leading up to the World Cup. However, yesterday they announced today's release of the Nike Free Mercurial Superfly HTM as the cherry on top. Writer Gary Warnett has produced an article for 032c outlining the project and the launch of NikeLab, complimented by an interview with Nike CEO, Mark Parker.

—032c
—NikeLab

Online Feature: Nike Free Hyperfeel – A Genealogy

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—01. A still from The Art + Science of Feeling.

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To coincide with the launch of two new Nike shoes built around the brand's innovative Free Hyperfeel concept, we asked Gary Warnett to compile a genealogy highlighting the past models he considers vital to Nike's latest running releases. The subsequent feature – with supporting imagery from the Nike archives, a comprehensive look at both new styles, and a video by Emrah Gonulkirmaz – can be viewed by following the link below.

—Online Feature: Nike Free Hyperfeel – A Genealogy
—Video: The Art + Science of Feeling by Emrah Gonulkirmaz

Items of Interest

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—01. Air Mowabb.
—02. Baltoro High.

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Gary Warnett's first post on Nike's ACG and Hiking divisions came last November, and he's just added a follow-up. Written in typically insightful fashion, both instalments are supported by some great imagery and well worth reading whether you consider yourself a fan of these cult sub-brands or not.

—All Conditions Part I
—All Conditions Part II