032c: Nike Free Mercurial Superfly HTM & NikeLab Launch

01

Image

—01. Nike Free Mercurial Superfly HTM.

Words

You may have thought Nike had already done enough with a variety of interesting products and events to generate press leading up to the World Cup. However, yesterday they announced today's release of the Nike Free Mercurial Superfly HTM as the cherry on top. Writer Gary Warnett has produced an article for 032c outlining the project and the launch of NikeLab, complimented by an interview with Nike CEO, Mark Parker.

—032c
—NikeLab