Preview: Batten Sportswear

01

Info

—01. Launching next spring.

Words

It's not that often that a new brand comes along that I really like. From the product to the people to the branding, its difficult to get it right. Last week in New York, one of our friends showed us his new brand. Batten Sportswear isn't breaking new ground in terms of the fashion world, but the story and products are well thought through, really nicely made and offer a clean and concise perspective and interpretation of American sportswear.

—Images via A Continuous Lean

Comments

[Simon Raven]

T-shirts and shorts look really good.

[Tim]

And he's wearing rainbows. He has my support.

[tom]

Agree. Looks very much like pre-McNairy WWM though.

[Thomas]

@ Tom,

This guy spent 4 years working with Daiki of pre-McNairy WWM.

[Smk]

Love it!!!!

[Mel]

Very nice.

[hi mom]

Slick.

[Billy Webb]

What exactly do you mean by 'the right people'?

*Genuine question*

[Sorrybut]

looks nice; kinda WWM + Nanamica