White Mountaineering, Tokyo

01

Image

—01. 2nd floor shop in Daikanyama.

Words

One of the most interesting visits we made while in Japan last fall was to the White Mountaineering HQ. We had seen a lot of the brand online, but never in person, so it was exciting to see it in the flesh for the first time. The shop was definitely striking; from the stairway, to the windows, to the racks, to the walls. Painting things white is nothing revolutionary, but as these photos show, the shop looks beautiful and using of so much of it feels particularly special.

In our spring issue, Owen Parrott describes the trip and afternoon we spent with White Mountaineering.

—White Mountaineering

—02. Racks and window from the inside.

—03. The window from the top of the stairs.

Comments

[jaws]

nothing screams classic american workwear like 2001: a space odyssey.

[Michael O Andersen]

not enough white

[Jorden]

This brand is inspired by technical mountain climbing, the exploration of the planet's highest reaches and most desolate environments, which in many respects can be metaphorically linked to astronauts and existentialism. It's not really the same as 'classic american workwear' at all.

[reed]

WM is far far from classic american workwear. pretty next level stuff if you have ever seen it in person and BLK is even more so

[mv]

Can I get their stuff anywhere in NYC? I absolutely must have that Nep Tweed 3L Mixed Jacket. Just needs to happen.