Monocle Pietrasanta Pop-up Shop

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Info

—01. In time for the launch of the new Mediterraneo.

Words

The magazine headed for the Tuscan resort of Pietrasanta, and launched a stylish temporary retail space in the courtyard of a menswear store last weekend. Open for two weeks only, it stocks a beautifully curated and sun inspired mix of Monocle branded beachwear, accessories, cd’s, luggage, stationery, prints and music.

—Images via Superfuture

Comments

[Sorrybut]

just in case any of you is going to Pietrasanta this summer...

[Woodlands]

What a great brand. They always seem to be ahead of the curve.

[Tim]

Really cool concept! Love Monocle but hate newspapers so I'll probably never get the Mediterraneo. Were Alpino sales high?

[Stegosaurus]

I sometimes feel like Monocle is an elaborate branding exercise for selling other stuff to their 'discerning readers'. It's 1000% better than most of the muck on the news-stand though. I like the idea of this weird newspaper thing and might pick one up.

Also, did you know that Tyler Brule's close friend Mats Klingberg runs a very excellent shop in Marylebone, London, called Trunk Clothiers? Recommended.

[Woodlands]

I think a large part of the appeal is their excellent coverage of geopolitics, business, travel and a commitment to traditional journalism. These days, everybody is trying to release an app, connect with you on twitter/tumblr/facebook/google+... it's nice to see that Tyler is going against the grain.

They have correspondents all over the world who work in conjunction with some really skilled photographers and artists to create a special magazine. The layout, albeit grid-heavy, is excellent and well composed. I love that they always pack as much information into each page as possible without ever feeling as if they've overwhelmed my senses.

[Gabriele]

Trust me, if you get your geopolitics and business info from Monocle, you probably have no need for geopolitics or business info in the first place.

Tyler Brule is a clever marketer. A journalist, he is not.

[Sorrybut]

"excellent coverage of geopolitics, business"

do you actually read the press ?

[MOA]

Alright..

Maybe I went too far with the geopolitics and business part....

I think it's important to get your news from several different sources and I would never recommend reading just Monocle.

All I am saying is give Tyler some credit. Monocle is pretty damn good for what it is.